Our Story


Where the story begins...

Founded just a few years back, we have been committed to improving lives of little ones and their parents (us) by doing three things well.

First, it is important to have great products that are sourced from the best suppliers locally and overseas, because there is no company without high quality products that can serve our customers, which is you well, giving you and your children the best premium materials and strict production assurance.

Next is about keeping our prices competitive and affordable for all, because raising and taking care of children can be an expensive endeavour. We hope that by streamlining our sourcing and selling operations, we can transfer the cost savings to our end users, parents or family and friends of parents like yourselves.

Last but definitely not the least, we strongly believe that having great products for our children is to also to prepare them for a great future which we are keenly committed to preserve through small steps in big directions. Every Smiling Gaia product that we sell, we are committing to having OneTreePlanted


Where the story leads on...

Supporting OneTreePlanted is part of our efforts to support reforestation and a sustainable future. Because if nothing is done, the World Meteorological Organisation says there's a growing chance that global temperatures will break the 1.5C threshold over the next five years, compared to pre-industrial levels🌿

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.

Join us in this fight for a greener world to live in.